Welcome to
the Foundry

Our philosophy is simple: AI should streamline your business, not turn it into a Rube Goldberg machine no one can fix. We forge smarter systems, sharpen your team's skills, and leave the robot apocalypse to Hollywood.

In a world obsessed with disruption, we’re here to forge something better: evolution you can actually use. 

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Ingenuity

True ingenuity makes things simpler, not showier. We value resourcefulness over reinvention, and place our bets on what works in practice—even if it won’t land us on the cover of a trade magazine.

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Integrity

AI is complicated enough without smoke and mirrors. We favor transparent processes you can explain to your board, your ops manager, or your mom (if she’s into that sort of thing).

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Collaboration

Great results don’t come from echo chambers. We work alongside your teams, leaders, and colleagues—translating, clarifying, and occasionally raising an eyebrow at unnecessary complexity.

Our Team

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Meet the crew, all conveniently located on this page. We bring decades of technical know-how, business savvy, and a close working relationship with reality (not just theory). Our backgrounds cover everything from global tech rollouts to field-tested training for top industry leaders—so if you’re solving business problems with AI, odds are we’ve already hammered out the solution.

Roger Campbell II

Co-Founder

Chelsea Jennings

Co-Founder

Ready to See
What AI Can Do?

The gap between firms using AI effectively and those still considering their options widens every quarter. Book a call if you're ready to discuss specific challenges, or send a message to explore possibilities with all the casual pressure of browsing a bookstore.

"Roger was incredibly helpful and welcoming. He created a space where everyone felt comfortable asking questions and exploring ideas."
Julia Mathis

Resplendent Agency

"Roger’s practical, down-to-earth approach made everything click. Even the small touches—like a quick break—made a real difference."
Víctor Rojas

EvolveUp

"We enjoyed every minute of the session! I could’ve easily stayed another hour learning with you—it was that engaging."
Julie Preston

Summit Hotel Properties

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